about the founder

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Amber G. Johnson is the powerhouse behind Gayle’s Futuristic Fire, a bold venture that redefines what it means to carry with confidence and style. As a digital communications expert, firearms instructor, and passionate advocate for safe firearm ownership, Amber brings a unique blend of sophistication and skill to her work. She holds three advanced degrees, including a Master of Science in Digital Media, and has served in influential roles across education and media. Her dynamic career is marked by expertise in brand strategy, project management, and creating impactful, authentic content.

With Gayle’s Futuristic Fire, Amber pioneers a new era of concealed carry education and fashion designed with the female experience in mind, offering unprecedented utility without sacrificing fashion. 

Founded in 2022, the brand embodies her vision for empowering women to feel secure, stylish, and self-reliant. Amber’s journey—ranging from coordinating large-scale academic projects to launching her own fashion-forward concealed carry line—demonstrates her commitment to pushing boundaries and inspiring others.

Amber also stands as a leader in the gun industry and community, driving awareness on responsible firearm practices and bridging the gap between style and personal safety. A sought-after public speaker and advocate, she’s on a mission to merge safety with style, delivering a message that’s fearless, fierce, and forward-thinking. Whether teaching at the range, engaging with audiences online, or designing innovative products, Amber’s work is anchored in her dedication to fostering a confident, empowered approach to self-protection.